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Marketing Operations Management Online Training

Kishore L
42,035 students enrolled
  • Description
  • Curriculum
  • Reviews

Marketing Operations Management (MOM) is a version of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis.

It is characterized by an attempt to achieve measurable and trackable Return on Marketing Investment (ROMI), and, as a means of achieving that, creating a marketing dashboard, leading to improved marketing effectiveness. The concept of the marketing dashboard is that a marketing executive, or indeed any employee of an organization, can log into a system which shows the status of all ongoing marketing activities showing ‘fuel consumption’, ‘speed’ and various other metrics in the automotive analogy.

The Marketing Resource Management (MRM) industry, including software vendors with integrated solutions who provides the software infrastructure to assist organizations with their Marketing Operations Management. This forms the technology backbone to the essential alignment of people, process and technology that is critical to an effective Marketing Operations Management strategy.

Target Audience

  • Anyone with an interest in marketing and sales operations, past attendees have included CEOs, CMOs, marketing operations managers, CRM executives and more! ultimately transform your tech stack and the way you do marketing.
  • You’ll also discover the common pitfalls of marketing operations processes and leave knowing how to avoid making the same mistakes.  Learn from award winning B2B marketing case studies and best practice examples from organisations such as Atos, Deloitte, and TMF group.
  • This course is interactive and practical workshop to help embed practical outcomes. Delegates are encouraged to bring their real-life challenges to the day, which Karla uses to illustrate different solutions suitable for different business structures and cultures.


  • Basic computer knowledge
  • Retail industry experience

Why Should I choose Lara Online Training?

    • We provide Very in-depth course material with Real Time Scenarios for each topic with its Solutions for, Oracle Mom Online Training.
    •  At Lara, we provide case studies in real-time applications with a professional explanation.
    •  We do Schedule the sessions based upon your comfort by our Highly Qualified Trainers and Real-time Experts.
    •  Class recordings are available immediately after the session for future reference.
    •  We do Normal Track, Fast Track, and Weekend Batches for Oracle Mom Online Training.
    •  We assist you with cost Effective and Flexible Payment Schemes.
    •  At Lara, we provide Placement Assistance.
    •  We provide Assessment and Mock Interviews
Merchandising Operations Management
Course details
Duration 30HRS
Lectures 97
Full lifetime access
Access on mobile and TV

Based on 16 reviews
It was great working and learning experience with krish on scripting issue. Communication with Management is very responsive and helpful and special thanks to krish for his patience.
sujith B
sujith B
Trainer explained well.completed all topics and helped in technical issues
Laxmi M
Laxmi M
Gulshan who is the trainer is very good at giving insights of the RPA and he is good on clearing all my doubts. The institute also helped me find the right trainer
Srivalli Anand Makkapati
Srivalli Anand Makkapati
Thank you so much, Mr. Kishore, for the online IT training. That was a great experience with you. I have learned a lot from you. You are a very knowledgeable person and helpful in answering questions. I appreciate your replies to me promptly through text messages or email. I understand you overall.
Asif Jafri
Asif Jafri
The explanation is excellent. Trainer explained with live examples and secenarios
Eswar vakada
Eswar vakada
Excellent experience. Kishore is a valuable resource, Lara online training should be proud of him.
Nasir Javed
Nasir Javed
that was a best practice and I have learned alot new things. thank you kishore
Muscle Passion
Muscle Passion
Thank you so much for give us such a great training I learn a lot and it adds value to my knowledge If got a job I should be able to do it without any trouble thanks.
Mohammad Zahid_Qureshi
Mohammad Zahid_Qureshi