- Description
- Curriculum
- Reviews
Introduction to IBM Unica Interact Training
IBM Unica Interact Allows marketers to personalize in real time the experience of customers interacting with websites, call centers and other inbound marketing channels.
Unica Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each channel.
Combined with IBM Unica Campaign, it enables inbound and outbound marketing to be coordinate into a single strategy for building customer relationships, using a single technology platform.
The Laraonlinetraining IBM Unica Campaign training enables you to master all the concepts of this campaign management software right from the basics to advanced level with practical examples.
This course will make you proficient in IBM Unica Campaign basics, data selection, and manipulation, data refinement and output, etc., through hands-on sessions with real-time use cases and projects. Enroll now and get certified.
Prerequisties
- Introduction to IBM Unica Campaign or equivalent
- Familiarity with Microsoft Windows and email concepts
Why Should I choose Lara Online Training?
- Laraonlinetraining provide very in-depth course material with real time scenarios for each topic with its Solutions for IBM Unica Interact training.
- We also provide production case studies during the training.
- Schedule the sessions based upon your comfort by our Highly Qualified Trainers and Real-time Experts.
- Get the Class recordings, immediately after the session for further Reference.
- Avail flexibility with Normal Track, Fast Track, and Weekend Batches also for IBM Unica Interact Training.
- Cost Effective and Flexible Payment Schemes.
- 100% Placement assistance
- We provide Assessment and Mock Interviews
Understanding Unica Interact
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1
Understanding Unica Interact -
2
Unica Interact architecture
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3
Unica Campaign key concepts
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4
About Unica Campaign
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5
Audience levels
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6
Campaigns
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7
Cells
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8
Flowcharts
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9
Offers
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10
Sessions
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11
Unica Interact key concepts
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12
Design environment
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13
Interactive channels
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14
Interactive flowcharts
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15
Interaction points
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16
Events
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17
Profiles
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18
Runtime environment.
-
19
Runtime sessions
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20
Smart segments
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21
Touchpoints
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22
Treatment rules
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23
Unica Interact API
-
24
Zones
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25
Working with Unica Interact
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26
Unica Interact users
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27
Unica Interact workflow
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28
Planning your Unica Interact implementation
Configuring your interaction
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29
Design environment
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30
About the Unica Interact AP
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31
Task 1:Create an interactive channel
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32
Working with interactive channels
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33
The maximum number of times to show an offer
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34
To create an interactive channel
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35
About mapping tables
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36
To map the profile table for an interactive channel
-
37
To map dimension tables for an interactive channel
-
38
Map Profile Tables for Audience Level wizard
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39
Interactive channel summary tabs
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40
Task 2: Create zones and interaction points
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41
Working with zones
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42
To add a zone
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43
Working with interaction points
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44
To add an interaction point
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45
Interaction point reference
-
46
Task 3: Create categories and events
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47
Working with categories
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48
To add a category
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49
Working with events
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50
To add an event
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51
Event reference
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52
Task 4: Create smart segments
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53
Working with smart segments
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54
Create a session
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55
Define an interactive flowchart
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56
Task 5: Define offers
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57
To create offer templates for Unica Interact
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58
Task 6: Create treatment rules
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59
Working with treatment rules
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60
Offer eligibility
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61
Marketing score
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62
Treatment rule advanced options
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63
Working with the interaction strategy tab
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64
To create an interaction strategy tab
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65
To add a treatment rule
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66
To add advanced options
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67
Treatment rule advanced option expressions
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68
To enable and disable treatment rules
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69
To delete treatment rules
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70
About deploying interaction strategy tabs
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71
To mark an interaction strategy tab for deployment
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72
To cancel a deployment request
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73
To mark an interaction strategy tab for undeployment
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74
Interaction strategy reference
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75
Task 7: (Optional) Assign target and control cells
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76
To override cell codes
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77
Task 8: Deploy the Unica Interact configuration
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78
Task 6: Create treatment rules
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79
Working with treatment rules
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80
Offer eligibility
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81
Marketing score
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82
Treatment rule advanced options
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83
Working with the interaction strategy tab
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84
To create an interaction strategy tab
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85
To add a treatment rule
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86
To add advanced options
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87
Treatment rule advanced option expressions
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88
To enable and disable treatment rules
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89
To delete treatment rules
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90
About deploying interaction strategy tabs
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91
To mark an interaction strategy tab for deployment
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92
To cancel a deployment request
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93
To mark an interaction strategy tab for undeployment
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94
Interaction strategy reference
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95
Task 7: (Optional) Assign target and control cells
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96
To override cell codes
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97
Task 8: Deploy the Unica Interact configuration
Interactive flowcharts
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98
About interactive flowcharts
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99
Building interactive flowcharts
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100
To create interactive flowcharts
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101
Interactive flowcharts and data sources
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102
About the Interaction process
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103
About the Decision process
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104
About the PopulateSeg process
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105
About the Sample process in interactive flowcharts
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106
About the Select process in interactive flowcharts
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107
About the Snapshot process in interactive flowcharts
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108
Understanding interactive flowchart test runs
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109
About deploying interactive flowcharts
Deploying to runtime servers
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Course details
Duration
30hrs
Lectures
123
Level
Beginner
Full lifetime access
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